Businesses know that having a functioning website is an important part of their marketing plan. It is how business catch leads. It is the first thing that customers look to see the product. This means that the goal of the website lies in how the end user interacts with the contents of the site. It is more that just the marketing or the development team coming together to create the site. UX design collaboration is a key component of creating any website. Without it, you simply have a landing page that users would not stay long to visit lessening the chances of conversion.
In stakeholder meetings, the teams must be prepared for UX design collaboration to bring in the bigger picture. Here are five questions to have answers to in order to create a user friendly website.
WHAT PROBLEM ARE YOU TRYING TO SOLVE?
Your website needs to have a purpose. It doesn’t need to be a transcendentalist thought. It is simply defining the purpose of the website. Is the problem with conversion, or getting brand awareness, or a landing page for a campaign? Your website can be improved with UX design collaboration by having an answer to this question. The US design team can help pull the right emotions from your visitors if they know what they are looking to solve.
WHO WILL BE USING THIS PRODUCT?
Your marketing team should have personas ready for the UX design collaboration. If you don’t have marketing personas crafted yet, you can learn how to create them here. Personas help in delivering the right content that will be most useful and relevant to your audience.
WHAT VALUE WILL THE USERS GET FROM YOUR WEBSITE?
Is your website pure content? What will the users be doing on your site? Having a list of tasks that you want the users to experience is important in the overall experience for the user. This also means using your brand to help users make choices on your site.
HOW WILL YOU TRACK SUCCESS?
What are deadlines that need to be met while getting the website ready? Is there are a target date, a rebrand to introduce a product. Having realistic expectations on timeline will not only help UX design collaboration as a whole, but all the members of the team involved.
Will you be using any project management tools?
WHAT RISKS, CAUTIONS, OR RED FLAGS ARE THE FOR UX DESIGN COLLABORATION?
In creating a website, some companies will pattern it after another company that they are looking to emulate. Has your team done research on the competition? Are there any cease and desist letters? It is important that all things- good and bad- be laid out in front of the table. It makes sense to be hesitant about letting someone else know your shortcomings, but this lessens any surprises.
So there you have it. Before you decide to launch a website, make sure that your whole team knows what is going on. You are all stakeholders in the venture and the success of one and the success of the whole team. Tractus Online offers a robust line of services to help you in rebranding, content marketing, and anything else your website might need. Feel free to contact us here.
Share this Post