How Google+ affects your search engine optimization efforts

Ways Google Plus Helps Drive Search Engine Optimization

Ekaterina Lepikhina Business

Google introduced its social media marketing platform Google+ back in 2011 hoping it would take off like Facebook. While this was not the case, Google+ still has remained relevant for many reasons, one of those being that it drives up search engine optimization. Below we discuss the ways Google+ can affect your SEO strategy.

A key strategy to consider for your search engine optimization efforts

Keywords

Google+ is the quickest way to get picked up by search results when it comes to social media marketing platforms. By using a keyword strategy and consistently posting to Google+, your ranking on search engines will continuously climb. This is one way Google+ has been able to remain afloat, as it entices businesses to utilize the platform to stay on top of search engine optimization efforts.

Images

The majority of top posts on Google+ are image based. It’s beneficial for businesses to use images in their posts for search engine optimization purposes, as it will help your ranking on Google image search. Many people post the images that they use on Facebook, Instagram and Twitter, as well as include any associated links in order to drive up search engine optimization.

Blogs and Search Engine Optimization

Many businesses will promote their blogs from third party sites, such as Blogger.com on Google+ in order to drive traffic and increase ranking. Using a catchy headline that contains key words based on the blog topic will help your blog get discovered. You can include a direct link to your blog, which will display as a preview showcasing a snippet of text and the image used to get viewers to click.

3 search engine optimization tips to consider

There is a variety of ways that you can use Google+ to help drive up your search engine optimization efforts. If you want to learn more about SEO, click here. To learn more about what we can do to help your digital efforts for your business, contact us.

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