How video content marketing can help your online marketing strategy

Why Video Content Marketing Is The Key To Success

Ekaterina Lepikhina Business

There are a million reasons as to why you should consider video content marketing in your current advertising strategy. Videos perform well on social media, and the analytics included with them really allow you to measure the success of the campaign. Below are just a few reasons why your business should consider video content marketing.

how video content marketing can help your social media strategy

Video Content Marketing Performs Better

You heard it first. Videos performs better in places like blogs, and on your social media channels. In fact, video content outperforms other posts by 10 times in terms of engagement. People are much more likely to engage with a video by sharing or commenting on it in comparison to a user photo or blog post.

It Helps In Email Marketing

If your business relies heavily on digital campaigns consisting of things such as e-blasts to promote products, consider including a video to spruce up your e-marketing campaign a bit. By using a video in your e-mail marketing campaign, you will double your click through rates. Instead of just an advertisement  consisting of a block of copy, a video is a fun and unique way to break up your e-mail campaign. Want to learn about how we can implement video in an online marketing strategy of your own? Click here.

It Will Retain Your Viewers

More often than not, if your content is extremely wordy, people will glaze over it and not retain your message as well as they could. With video content marketing, almost 3/4 of viewers will watch over 3/4 of a video. By watching nearly your whole video, you’ll have ample time to get your message across.

tips for creating video content marketing

Video content marketing is the newest and most popular technique to get your message across. With social media becoming more video friendly, more and more users are integrating video content into their strategy. Want to learn more? Click here to read one of our recent blog posts. 

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