The ways in which we consume and search for information is constantly changing. 20 years ago search engines were still relatively new, and had not yet solidified their place in culture. Whereas now, to “Google,” something is a common, and well-defined idea. Nowadays, all we have to do is say out loud “Alexa,” “Ok, Google,” or “Hey Siri,” to gain access to most of what traditional search engines have to offer simply by dictating our search terms to our devices. In a recent study Microsoft explored the ways in which consumers use “voice technology and digital assistant,” features. Here’s what you need to know.
SEJ summarized Microsoft’s findings, we have compiled the most relevant information for business application here:
- 72% of people use voice search through a personal digital assistant
- 52% of people say they search for a product or service
- 44% of people say they conduct additional research for products and services
- 31% of people say they use voice search to compare products and services
Of the 5 listed ways in which people use their digital assistants (the other two deal with quick searches for facts and directions), 3 are focused on searching and researching products and services. More than half of those who use voice search, search for products and services. Any business owner or operator who uses traditional SEO methods to bolster traffic to their business’s products and services should be hearing alarm bells go off. Voice search, while not entirely ubiquitous yet, is where the search is going.
The Next Steps
If you have not done so yet, you should make your company discoverable via voice search. Doing so will put you ahead of the curve, and prepare you for what is coming. 72% of those polled are already using smart assistants, and more than half of those are searching for products and services. Developing an SEO strategy that includes making your online presence voice search friendly will soon be a necessity. Why wait? If you’re looking to take this step, or are interested in improving any other aspect of your SEO, or other electronic presence, contact us today. We offer consultation, and a variety of products and services that can help get you where you want to be.
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