2017 may have been a year of change for many, and social media marketing platforms are no exception. Social media platforms are constantly adapting and evolving to become more user friendly, and of course to compete with one another. Below are a few trends to look out for in the social media world for the year 2018.
Instagram Stories On The Rise
Instagram decided to release a “story” feature that rivaled the concept of Snapchat. They even released filters to go along with this to really stiffen the competition. After launching this feature for not even a year’s time, over 200 million people have adopted Instagram stories into their social media marketing habits. Currently, Instagram has Snapchat beat in terms of the numbers of users utilizing the story feature and the number of users that are on Snapchat.
Influencers Are The New Face Of Social Media Marketing
Influencer marketing is bigger than ever, and it is here to stay. Big companies like North Face and Rolex are implementing influencers into their marketing strategies, and over 90% of marketers who are using this strategy claim it to be successful. The whole idea of social media influencers isn’t anything new, but we expect to see it grow and become adopted by many more large brands in the upcoming year.
Twitter’s Big Re-Brand
We may have made this one up as Twitter has made no announcement of the sort, but we’re thinking 2018 is a time for some major re-branding for Twitter. Since Twitter is the slowest growing social media marketing platform to date, they have some major changes to make in order to keep up with the competition and remain relevant. Many people have been waiting for Twitter’s next big move, and 2018 may be their time.
Social media marketing is consistently changing, and we expect to see some of the features introduced in 2017 to evolve and grow more popular in 2018, along with new features being introduced. Let us do the work for you by managing your social media campaigns and keeping up with current trends- click here to learn about our services. Interested in reading more about upcoming social media trends? Click here.
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