Being a new business owner can be a scary thing, but there are steps you can take to make sure you’re on the road to success. Below we touch on a few social media marketing initiatives you can implement into your marketing plan to ensure the success of your business. Because platforms like Facebook, Twitter and Instagram drive business, these key steps are fundamental in properly growing your business.
Brand Your Facebook Page
Branding is everything, especially when it comes to social media marketing. By branding your Facebook page, you’ll raise the profile of your brand and drive business. If you have a catchy video or graphic, you should consider using it as your Facebook cover photo/video to drive traffic. Another way to stay relevant is by keeping your response rate up, which means responding to direct messages and comments in a timely manner, which will turn your badge on and show your followers that you care about what they have to say.
Use Video Content
Whether it be Instagram, Facebook or Twitter, video content is hot right now and is something that businesses should take advantage of when creating their messages. From GIFs to behind the scenes videos, it’s important to have a mix between images, graphics and videos to best engage your audience in different ways. Video content needs to be captivating within the first few seconds in order to keep your viewers engaged.
Connect Your Social Media Marketing
By linking your social media marketing platforms to your website, you will be able to drive traffic from those who are already interested in your business. Simply placing your social media icons at the bottom of your website will encourage visitors to visit your channels to learn more about your brand, and they will follow you if they’re interested.
Social media marketing is an art, and there are a few initial steps that new business owners can take in order to start taking advantage of it. To learn more about how social media can benefit your business, click here. To learn about how we can manage your digital marketing campaigns for you, click here.
Share this Post