In terms of social media marketing, there are unspoken do’s and don’ts to be followed when it comes to best practices. By following these best practices, you will ensure a professional online presence for your brand, and enhance your credibility. Below are a few things to consider when it comes to marketing your business on social media in efforts to remain relevant and maintain appeal.
Do Complete Your Social Media Marketing Profiles
Making sure that all aspects of your social media profiles are complete is vital in maintaining a credible and informative online presence. Making sure you have the correct phone number listed, address, website and business hours is important for those that are looking to get in touch with you. Filling out your about me section with relevant information pertaining to your business will help those that are unfamiliar with your products learn about you. Most importantly, verifying your Facebook page will enhance your credibility and boost your ranking in searches.
Don’t Over Post
In social media marketing, post frequency is key. It is important to know what levels of frequency are appropriate for what channels. For example, Tweeting multiple times a day is generally acceptable as Twitter was created to be a live feed. On Facebook and Instagram, posting once or twice daily is enough, as anything more could be considered overkill in terms of spamming your follower’s feeds, and that may become grounds for an unfollow. Make sure you’re pushing out relevant information that your followers will find informative and want to engage with.
Do Keep Your Brand Consistent
Finding a tone for your brand is important in social media marketing. Making sure your message is consistent across all platforms will help people get a feel for your brand and understand what you’re really all about. You should always tailor your messages to best fit each platform, but as a rule of thumb, you should keep your messaging consistent no matter if it’s being pushed out on Facebook, Twitter or Instagram.
There are many unspoken rules when it comes to best practice of social media marketing. Follow the above tips and your business will be sure to have a positive impact on the online world in terms of presence. Want to learn about what we can do for your business’ social media initiatives? Click here. Want to read about some social media campaigns created by big brands? Click here.
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