Search engine optimization, or SEO, has always been important in terms of driving business. Some think SEO is a thing of the past, or think it’s an unnecessary, costly service to invest in. The truth of the matter is SEO practices are still alive and well today, and they work. SEO is also a less costly form of marketing when comparing it to others. Read the reasons below as to why SEO is still important for driving business.
Search Engine Optimization is Affordable
In scope, SEO services are far less expensive compared to other marketing methods such as social media management, paid print and digital advertising and direct marketing. Hiring a third party service to perform these duties is not only vital to your online presence, but it also provides ROI at a fraction of the cost.
Online Presence Is Everything
Chances are, you’ve heard that print is dead. The truth is, we’re shifting into a digital age and businesses have to do what they have to do to keep up with their competition. Online presence in terms of ranking is vital to driving business because chances are, Google is going to be your best source for referrals, not the local newspaper. The digital shift is here, and search engine optimizations plays a huge role in it.
Everyone’s Doing It
With the digital shift, many major companies and businesses worldwide are implementing SEO tactics into their marketing plans to stay relevant. If you don’t compete with your direct competitors in terms of being ranked on Google, you will be forgotten. The competition is tough and the market is more saturated than ever with ways to market your business, but make sure SEO is a method that you are implementing.
You Can Integrate Other Marketing Methods
It’s no secret that social media is tightly related to SEO practices and strategies. Making sure that your social media is fine-tuned and in line with your SEO strategy is important. Finding keywords and utilizing them within your posts can not only help you in terms of ranking higher on Google’s search engine, but also promote brand familiarity and engagement among your followers.
Many people don’t see a benefit to having and maintaining a Google+ page for their business due to little or no engagement. Many businesses stick to Twitter, Facebook, Instagram and LinkedIn as they are the four most relevant platforms to date. The truth of the matter is, Google+ not only plays a key role in terms of ranking you higher, but it’s also one of the first things a searcher will see. Everything from your Google+ business page’s title to its custom URL plays a role in terms of ranking.
Current businesses that are not implementing search engine optimization strategies are already behind. Businesses need to adapt to the digital age and do what they have to do to market themselves above their competition. If you haven’t implemented any SEO strategies yet, not to worry. Visit our online marketing strategies page to learn about what we can do for your business in terms of SEO strategy, and click here to read more about digital ways to market your business.
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