search engine optimization techniques for your business

Search Engine Optimization Techniques

Ekaterina Lepikhina Business

Search Engine Optimization, or SEO, is important to integrate into your marketing strategy to ensure you are maximizing your online ranking. A higher ranking can be achieved by hiring an SEO professional to do some keyword research and utilize those keywords abiding by Google’s algorithm. Below are a few advanced SEO techniques that you may have not known about.

3 search engine optimization techniques to boost ranking

Mobile Friendly Sites and Search Engine Optimization

Having a mobile friendly website is one of the most important things you can invest in from a business standpoint. 80% of internet users own a smartphone, and 60% of searches are performed on a mobile device. Google just recently began boosting websites that are mobile friendly in terms of ranking due to them being considered more responsive. Having a mobile friendly site will substantially help with your online ranking and presence.

Utilize Outside Links

Utilizing outside links in search engine optimization methods such as blog posts will increase your ranking on Google. By linking to outside sources, especially those with high domain authority, Google will relate better credibility to your site and boost your ranking. High domain authority is measured by the age, popularity and size of the site, so linking to popular sources such as BuzzFeed or Huffington Post is always a good idea.

Look At Your Competitors

By simply looking at your competitor’s content, you can tailor your content to not only mirror, but outperform their content. Signing up to your competitor’s weekly or monthly e-newsletter can often times reveal their e-mail marketing strategy, and give you insight on how you can shape your content to better improve your SEO. You can utilize the same or similar keywords to tailor even better content in your search engine optimization strategy.

search engine optimization and google's algorithm

There you have it. There are a ton of techniques when it comes to search engine optimization, as Google’s algorithm is quite advanced. Contact us to see what we can do for you in terms of developing an SEO strategy, and click here to read about other important elements to consider for your site’s SEO. 

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