Cyber Monday, or the Monday after black Friday, is the busiest e-commerce shopping day of the year. In 2016, consumers spent a record breaking $3.45 billion in online shopping on that Monday alone. Because cyber Monday is such a busy online shopping day, there are a few things you should consider in preparation for the crazed day of deals ahead so you can best serve your customers.
Increase Your E-Commerce Traffic Capabilities
With cyber Monday comes an influx of shoppers meaning more traffic to your website than normal. Making sure your website can handle the increase in traffic will only help maximize your sales, as slow load times will make your customers impatient and may result in them going to a competitor. Communicating to your web developer to ensure your bandwidth is increased to full capacity will allow for quicker load times and happy customers.
Have Your Deals Ready
Make sure your inventory is stocked up and your offers are ready to go live on your e-commerce shop come midnight on cyber Monday. Shoppers get started in the wee hours of the morning to make sure they snag the best deals before they sell out. If you’re running a special cyber Monday promotion code, make sure you test it out before making it go live that day.
It is important to make sure your e-commerce store is mobile friendly as over 25 million shoppers do their cyber Monday shopping on their smartphones. Because the holidays are so busy, some people have to resort to snagging deals while on the go since they can’t do any serious shopping from their desktops. Check your website on your mobile device to make sure it’s functioning properly before the shopping holiday of the year hits.
Cyber Monday is unquestionably the highest trafficked day of the year when it comes to online shopping. Making sure your website is ready is important in maximizing sales. Want to learn more about e-commerce? Click here. Want to learn what we can do for you in terms of developing your website? Contact us.
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