88% of users google businesses before making a purchase. Do they trust your company when they find it online? Read how users make their decisions based on company’s credibility and learn how to become a trustworthy source for them.
Psychology Behind Trust
What have you thought when you first heard about the concept of a self-driving car? “Ridiculous/ Fiction/ Not Safe?” What have you thought of the same idea after pictures of a prototype have been published? Seems more realistic now. Especially, after all the media hype, coverage by trusted sources, evidence of tests etc. We are all afraid of new unless we get convinced by a third party that this new is actually true/effective/trustworthy/cheap and so on. When Internet users (read “your future customers”) find you online for the first time, all they think is “Ridiculous/ Fiction/ Not Safe?” unless you put some effort changing (directly and indirectly) their minds.
Local businesses are so competitive that a positive online reputation can be one major differentiator.
Customers can now research companies inside and out without putting too much effort into it. Search results already provide them with reviews, social media overview, testimonials and other information to determine your company’s credibility.
Your Ultimate Tools
There are three important milestones on your way to building trust: first impression, details and maintenance over time. And here are the most common tools to make your way up on the credibility ladder.
- Search Engine Optimization
In order to make that first impression, your business needs to be visible online. Make sure you utilize SEO strategies to get to the top results on Google search.
- Google+ Reviews
Once you get found, you need to stand out from the crowd. And the the star rating that appears on your search results might come in handy here. All you need to do is set up a Google My Business page and get more than five 5 star reviews. This is essential for initial credibility and first impression in search results.
- Other Third Party Reviews
Sometimes when searching for your company, users will get results from Yelp and other review sites even before they get to see your site. Make sure you have active accounts on the most relevant platforms, monitor your reviews and encourage existing customers to leave feedback. Third party reviews serve as an excellent tool for making the first impression, providing details for those in doubt and showing your credibility history over time.
- Social Media
This reputation tool is especially useful for providing details and showing your reputation over time. It is also crucial for demonstrating company policies, values and customer service. And what is more, social media allows you to integrate all other reputation tools in one place.
- Testimonials and Case Studies
These two can make wonders especially if your clients are trusted online as well. Real information with data and facts is what might help your future customers change their minds and choose your business over competition.
- Blog Posts and White Papers
Tell them what you know, help them with advice, solve their problems and your expertise level will be noticed. You can either start a blog on your site or write guest blogs on other sites. By opening up and providing information to hungry minds, you build up your credibility from making the first impression to maintaining it over time.
There is no universal rule or pattern to boosting your credibility right away as it depends on the company, industry and some other factors. However, these essential online tools will certainly help you in building your reputation and becoming a credible hero over time.
Make sure you do not miss out on your opportunity for a free reputation management consultation and contact our experts.
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