A startup can be a fun and exciting project when it comes to creating a business plan and developing your dream. But the key question is, where do you start? Below are some online marketing strategies that you should consider implementing in order to ensure that your startup launch is a big success.
Many people think that email marketing is a waste of time as it may just end up in the junk folder. While this is true some of the time, emails are an effective online marketing strategy when you’re talking to the right people. A recent study showed that email marketing had an ROI of 122%, meaning it is profitable. Find a way to collect data and market to those people, because chances are if they’ve given you their email they will be receptive to your messaging.
Social Media Marketing
Social media is not only a priority for marketers now days, but a necessity. In the online marketing world, 89% of business owners claimed social media has increased exposure for their brand. So what does that mean? It means that your consistent messaging will keep you top of mind, and result in sales. Social media also has some pretty cool advertising features that have been proven to generate revenue.
Google AdWords and Online Marketing
Google AdWords is a great way to spend your advertising dollars as it features a pay-per-click way of billing meaning you only pay when an interested person clicks on your ad. Google will house your website listing at the top of its search results indicating that it’s an ad. This is a great way to reach a new audience, especially with e-commerce shops.
There are many ways to get your new startup going with online marketing, but the above three ways should be implemented first and foremost in order to create a solid foundation. If you care to learn more about digital marketing, click here. If you want to learn more about what online strategies we can create for you, click here.
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