Ask yourself this question, how many of your friends are on Facebook? If you’re like me, your answer was probably all of them. Facebook has dominated the social media world since it started in 2004. In 2012 Facebook started offering its users the ability to advertise on its platform through Facebook ads. Since then Facebook advertising has grown every year. Here are five reasons why you should jump on the bandwagon.
The Reach of Facebook
Facebook has over 1.49 billion members worldwide, that’s more people than North and South America combined. There are also over 22 billion ad clicks per year. This makes Facebook ads a goldmine for reaching your audience. With such a large audience that is actively engaging with content, starting a Facebook ad should be at the top of your to-do list.
The Targeting Ability
Now that you have your customers in one place, you can target them to their behaviors, interests, demographics, connections, age ranges, languages, and locations. This makes for limitless possibilities of how you can reach your customer. By layering a combination of these capabilities you can practically engage with each and every one of your perfect customers.
Facebook Ads Are Cheap
Facebook ads have proven to be the most inexpensive advertising option online and cost a fraction of what other channels cost. You are also able to modify your advertising costs to fit your budget by setting a daily budget limit. With a clear focus, this is the perfect way to reach your target audience at a low cost. For example, with a budget of $1 per day you are able to reach on average 4,000 new potential customers each month.
Find New Customers
Facebook has a wonderful tool called look-alike audience targeting. This is an amazing tool that allows you to find new customers that are similar to your existing audiences. This takes out the guesswork of trying to find new customers. Look-alike audiences can be built using conversion pixels or from fans from of your Facebook page.
A/B Split Testing Capability
With low cost ads, you are able to test what your customers want and what makes them engage with your ads. By placing two of the same ads and testing two elements against each other you can analyze which one delivers the best results. Try changing the image on your ads, this has proven to show the biggest gains and loses. Other tests include changing the ad placement, the text, your landing page, or your headline. By doing this you will find ways to effectively invest your marketing dollars.
Facebook ads can definitely help you reach your target customers and do so at a very low cost. They are relatively easy to set up and you can start today. If you have questions about A/B testing or Facebook Pixels or other Facebook marketing strategies you want to implement with your online business contact our social media team at Tractus.
Image Designed by Freepik
Share this Post