Your logo is the key identifier of your business and everyone has logo design tips to give. From logos, we are able to distinguish what a company does. We are able to connect with the vision. It lets us know that we can trust their product. For many new businesses, their logo becomes a reflection of who they aim to be. They write that mission statement and hope that their logo conveys that message properly.
While the CEO may have the final say on what the lego design should look, the marketing team is best equipped to come up with logo designs that convey your brands message. Take everyone’s advice, but here are 7 logo design tips that show why your marketing team should do its job well, marketing your brand.
Look at Others’ Logo Design
Many startups like to fashion the rocket that is getting ready to launch to recognize their startup roots. Some will include the word “startup” to boldly announce their status. Your marketing team is able to gauge if your company should be using a visual or a font-type logo. Their job is to help you establish your businesses status amongst other business in the industry. Doing what everyone else is doing might not be the best.
Did You Get My Message?
Sometimes we get so caught up on the logo design that we forget that we have a message we wanted to deliver. Have it written down what it is that you want to communicate. Is your brand serious? Elite? Casual? How will you be setting yourself apart from your competitive should play an important role in the overall design of your logo. Don’t let the message be drowned out by the design.
Neat and Tidy Logo Design
A good logo should be scalable, easy to reproduce, memorable, and distinctive. This is the perfect reason why your marketing teams ideas should be kept in mind. They know what marketing materials work and what looks good and will leave a lasting impression on the customer. They know that logos need to decipherable no matter what size. They know that it needs to look good in color, as well as in black and white. A good logo design will attract customers and will not distract from the message.
Names Follow Design
It makes sense that if your company name has certain words that its logo will follow suit. For example, Arrow Printing would have an arrow’s image, or Queen Consolidated would have a fancy font. Marketing research would then add to the design and help perfect that message.
Illustrate The Value
What separates your business from others is exactly what your marketing department has been working on. What design would help people know that Arrow Printing is the fastest printer in town? How do you convey royal principles with Queen Consolidated. Because they have spent a lot of time finding out what sets your company apart, this advice is well-founded.
Clip Art is not Smart
Your marketing team will ensure that you will not use clip art. It has gone the way of Clippy from the old MS Word programs. Your design needs to be well-thought out. It’s what we have been talking about. No marketing person will ever use clip art. Forget it even exist. That’s a good design tip.
Make it Last Long
You want it to last 10-20 years to signify that you want a foothold in the industry. The longer you have a logo and have it recognized, the better your standing is with the customers. Your marketing team has taken into account the changes that could happen and know that small changes to the logo may happen time to time. Nobody knows your brand more than the marketing team.
When you have taken into account all of these tips, then you can get together with a designer to put the pen to paper and make your logo happen. Tractus offers a whole array of services that you could utilize after you have created your logo like web design and website maintenance for your company. To learn more about our different services, contact us here, or subscribe to our blog for more tips!
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