Instagram initially introduced its stories feature as a way for users and brands to post in-the-moment content that is viewable for 15 seconds. With a growing success in their advertising features, and over 300 million of their users currently using the stories feature, the platform decided to monetize on their stories by allowing businesses to create ads.
How it Works
Much like how a sponsored ad shows up when scrolling through your feed, an Instagram story will show up between stories of accounts that you follow. Just like an organic story, stories ads must be 15 seconds in duration. Links can be embedded in the story, allowing people to swipe up to engage with the sponsored ad. Stories ads allow brands and influencers to tag partners within the ad, and gives them analytics in regards to how many people swiped up/clicked their link, etc.
How to Create a Successful Ad
There are a few tips to consider when it comes to creating a successful Instagram stories ads. Since your time is limited to 15 seconds, make sure the first half second of your video or image is attention grabbing. You also want to make sure that your brand name is visible, placing your logo in a prominent way so that the viewer of the ad knows who is marketing the advertisement right away.
Influencer Marketing in Instagram Stories
Brand endorsement by public figures is known to work, and that’s why it is so popular. By featuring an influencer in your stories ad, and only showing a clip of the commercial, viewers will feel more inclined to swipe up to watch the video in its entirety because of the familiarity of the influencer. Even if the viewer doesn’t click through to the entire video, they will still associate that influencer with your brand, giving your brand an elevated image.
Social media advertising keeps shapeshifting to help brands find new ways to capture their audience. After all, platforms like Instagram want their advertisers to be successful so they will continue placing ad spends with them. Want to learn more about how social media marketing can help increase revenue? Click here. Want to learn about how we can help implement an effective social media strategy into your business plan? Click here.
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