seo ranking security

Why Insecure Sites Get Worse Google Search Rankings

Ekaterina Lepikhina Business, Marketing

Users want to be secure while browsing the web and that’s what Google wants too. As a result, insecure sites get low trust scores from the users and less ranking credit from Google Search.

HTTPS As A Ranking Factor

HTTPS was announced as a ranking factor in August 2014 on Google’s official blog : “Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.”

What Is HTTPS?

To avoid technical information overdose, let’s just define HTTPS (Hypertext Transfer Protocol Secure) as a protocol for secure communication over a computer network. And the mainThe main purpose of f HTTPS is authentication and protection of the privacy and integrity of the exchanged information.
Basically, if you see this seo-ranking-factors , then the site is secure.

Why does it matter?

First of all, security is a trust factor. Users feel comfortable sharing their credit card information, emails and any other data. HTTPS is not even a matter of choice if you sell something on your site, send out invoices and collect emails.

Second, as mentioned above, Google cares about user experience and their security. The fact that HTTPS was officially claimed on Google’s blog as a ranking factor says a lot about Google’s approach to overall web safety and search results.

How does it work?

Since HTTPS ranking factor is run by Google in real time, website URLs will immediately see a tiny ranking boost as soon as Google indexes them.
Also, to maximize your boost you need to transfer your whole site to HTTPS and not just some parts of it. This ranking factor is on a per-URL basis. So if you have only one HTTPS URL, you will get a tiny boost only to this URL, not to the others.

How much does it cost?

Going with HTTPS is cheaper than going without it. And here is why.

Having an insecure site cost you all the sales that you will lose, all the signups that won’t happen and all the users that will never come back to your site.

A lot of site owners spend hundreds of dollars a year on having HTTPS protocol because they know how much it costs them if they don’t have it. On the other hand, you don’t have to pay the full price. You can get some solid discounts from different hosting companies. For example, you can get a total discount of 50% off any annual Personal, Professional, or Business plan from our partner WP Engine (40% off the yearly plans + 2 free bonus months) if you sign up before 7/1/15.
So, if you are seriously considering boosting your site’s Search rankings and helping your users trust your site, get your discount here:
Use code SSL40OFF to save an additional 40% off annual Personal, Professional, or Business plans with WP Engine

Majority of the web is now moving towards HTTPS, and we won’t be surprised if it even becomes the default. If you have any questions about HTTPS protocol or other factors that help boosting your site’s rankings, don’t hesitate to contact us here or tweet us @Tractus_online.

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