Chances are if you do not currently employ a search engine optimization strategy in your current marketing plan, you do not exist online. Having no online presence means the possibility of missing out on a large untapped market segment that could result in sales. Below are a few reasons as to why you should implement an SEO strategy in the new year.
People Don’t Make It Past The First Page
In a recent study, about 75% of online users don’t make it past the first page when performing an online search. If your business is not participating in search engine optimization, your website may not be ranked high enough in order to be found. Digging even deeper, the top 5 results on a search get 75% of the clicks, so it’s time to start working on your ranking.
You Will Be Found
With over 75% of the US population being online, it is important to have an online presence in order to be found. A recent study showed that 91% of US internet users perform an online search of some sort each month, so the chances are pretty high of your business being found online in comparison to other methods. If you do not employ a search engine optimization strategy, your online presence may be too weak to be discovered.
Search Engine Optimization And Google
Everyone wants to be ranked on Google as they own over 70% of the search engine market share. In order to rank highly on Google, you must implement an SEO strategy to achieve that ranking. Google has an algorithm that favors websites that abide by it, so investing in your SEO efforts will only rank you higher.
Search engine optimization is a key tactic when it comes to improving your online presence and is something you should consider implementing in the new year. Want to read more about why SEO is so important? Click here. Want to inquire about the various SEO services that we offer? Contact us.
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