With over 400 million profiles and roughly 52 million daily users LinkedIn has become one of the biggest social media platforms in the world. With its focus on professional networking, people are drawn to LinkedIn for its ability to get in touch with past colleagues and reach out to potential clients. But, how is your business using LinkedIn? Here’s five tips that will help you understand how to use LinkedIn to grow your business.
Optimize Your Business Profile
Your business profile page should not have anything left blank. Nothing is more deterring then an unfinished and boring profile. Think of it this way, job seekers and future customers are coming to your profile before even applying for a job or purchasing a product. How do you think they feel when they see your company’s page? You want them to feel excited and confident in your business and you do this by optimizing everything on your profile. Put yourself in their shoes and deliver what they want most. Display high-resolution images and be sure to post any career opportunities. Be sure to list your products and services and place the most popular at the top. You want to appeal to as many visitors as possible.
Get Endorsements & Recommendations
Going along with optimizing your profile, reach out to past customers or colleagues and have them endorse you. A company with a high number of relevant endorsements will definitely leave a good impression on your page’s visitors. Also, it has been said that recommendations on LinkedIn are worth twice as much as those found on your company’s website, so be sure to ask for good recommendations. People trust the information they find on LinkedIn, make sure that the information they are finding on your page is encouraging.
Be Real On Your Page
I hope your efforts haven’t stopped after connecting with your target market. Its at this time that a personalized message will go a long way to securing your relationship. I put an emphasis on the word ‘personalized’. Before writing a message, glance over the user’s profile and learn all you can about them. Then in your message mention their past work experience or an award they’ve received in the past. When they see that you’ve taken the time to “get to know them” rather than sending a generic message they will feel much more inclined to respond favorably. Lastly, helping connect others to your network of relationships can go a long way in growing a good reputation for your business.
Reach Your Target Market Using Advanced Search
LinkedIn’s advanced search option allows you to be very specific when searching for your target market. You can pinpoint the industry, profession, organizational role, gender, location, company size, and other demographics. By doing this you will save yourself a lot of time from connecting with the wrong people. Targeting niche audience will produce high quality leads that will hopefully turn into happy customers or future clients.
Follow Your Competitors
This may seem counter intuitive but it can really help you understand your competition. As you stay up-to-date on the latest news and current offerings of your competition, you will be able to make educated decisions on what’s best for your company. You may also find that no other company in your niche is utilizing LinkedIn. If this is the case, following the tips in this article will help put you ahead and give you a competitive advantage in your market.
As you find ways to spruce up your LinkedIn profile and reach your target audience your business will benefit. Engage with future clients and employees on LinkedIn and make sure that they have a great impression of your company. If you want advice on how to manage your business profile page on LinkedIn, contact our social media team at Tractus.
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