According to Google, the changes they are making in the algorithm will help users find answers quickly on whatever device they are using. Here are the two upcoming changes in mobile content access that Google will be releasing starting January 2017.
Mobile Search Simplified
Since the implementation of mobile friendly labeling two years ago, Google saw that 85% of all mobile searches have implemented the mobile-friendly change. This means that users are seeing the text and content are readable without zooming in. It also made tap targets appropriately spaced for the users. This evolution in mobile content access is prompting the change.
Google will now be removing the labels, but they are keeping mobile-friendly as a criteria for ranking. For webmasters, Google will continue providing mobile usability reports in the Search Console as well as mobile-friendly tests. Webmasters can then evaluate the effect of mobile-friendly signal on their pages.
Mobile Content Access Made Easy
Google is providing easy mobile content access by getting rid of intrusive interstitials. Interstitials have shown to visually obscure mobile content on searches. This provides poor experience for the user especially those with mobile devices that have smaller screens. This is where the biggest change happens in Google’s search ranking algorithm.
After January 10, 2017, pages with intrusive interstitials on mobile searches may not rank as highly. Google has provided a guide to help with ranking.
- Do not have popups that covers the main content. Many sites have popups that immediately while the user is still trying to navigate the page. This frustrates the users and is a big factor in low ranking of a page in mobile.
- Do not make the user jump through hoops. This means not having any popups that the user has to close before getting into the site.
- Do not fool users with look alikes. Some sites will create a standalone interstitial above the fold that closely resembles the original content.
Here are some approved techniques that would not be affected by the new signal.
- Verifications. These include any that is a response to legal obligation, like cookie usage or age verification.
- Login dialogs. This include private content such as email or things behind a paywall.
- Banners. So long as they are not gaudy and use only a reasonable amount of screen space.
As always, Google wants users to be able to access content that is great and relevant to their search queries. Better mobile content access answers the evolution from desktop to mobile use. This also encourages marketers to create content that is enticing and valuable to their customers. Tractus Online is already getting ready to adapt to the new changes in Google’s algorithm before the change date. If you have questions on the changes that are being made or are looking to how to implement them on your site, contact us here and we will answer your questions for you.
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