With the holidays comes an influx in shopping. This is the best time for your business to take advantage of hosting a black Friday and/or cyber Monday sale to maximize your sales during this busy shopping time. In order to correctly market these sales, you should consider an email marketing campaign to spread the word. Below are a few things to consider when creating an online marketing campaign for the holidays.
Plan Your Email Marketing In Advance
Making sure you plan ahead when it comes to holiday promotions is important. Chances are if you haven’t already started planning, you’re already late! Send your offer to your database in advance to plant the seed, and follow up with a reminder send closer to the sale date. You should send an e-mail once your sale is live, and another follow up when it is about to complete. This will keep you top of mind when it comes to holiday promotions.
Create A Landing Page
Make sure there is a landing page on your website linked to your email marketing campaign for those that are interested in seeking more information. Make sure your email consists of a clickable link so that you drive traffic to your website and get your audience interested. Chances are if they’ve opened your email and clicked the link to your page, they’re interested in whatever it is you have to sell and will most likely be purchasing come time of the sale.
Track Your Results
Keeping track of your open rates will give you insight on future email marketing campaigns, especially for the following holiday season. If this year’s campaign didn’t perform as well as last year’s, why is that? Could it quite possibly be because your subject line wasn’t as catchy? Maybe your message was too cluttered? Be sure to track your results to gain insight on how your campaign performed in comparison to years prior.
Email marketing is an effective way to get your message across, especially when it comes to holiday promotions and sales. Want to learn what we can do for you in terms of creating an email marketing campaign? Click here. Want to learn more about email marketing? Click here.
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