Digital marketing is a broad topic as it covers many aspects of the online world. When it comes to digital, there are always new and upcoming trends for businesses to consider to implement into their strategy. Below we touch on a few of those trends that are quickly on the rise for 2018.
Video, Video and More Video
Video content is going viral on social media, and when it comes to digital marketing, video is the tool that makes audiences most receptive to any given message. Statistics show that YouTube users watch over 1 billion hours of video a day, Facebook users watch over 8 billion videos a day and 82% of Twitter users view content on the platform. That’s a lot of video! Chances are if you are not using video in your social media strategy, you may not be as relevant as you could be.
Think of influencer marketing as native advertising, as when a collaboration takes place, it feels more like a product recommendation rather than an ad. Big brands utilize influencer marketing in their digital marketing strategies all the time, including with celebrity endorsements. Brands are even using affiliate codes to track and measure the success of their influencer marketing campaigns.
Digital Marketing and Telling a Story
Social media is all about storytelling, and the “story” feature adopted by many social media platforms allows users (or brands) to tell that story in real time. Starting with Snapchat then following suit by Instagram and Facebook, stories allow users to post videos or images that are viewable for a short moment, giving viewers content to watch in real time. Stories allow for an approachable feel to a brand’s content as it is so in the moment.
Digital marketing trends continue to change as time passes, and big brands are keeping up with these trends to remain afloat in the online world. Many of these trends pertain to social media and beyond. To learn more about how we can create a digital plan for your business, click here. To learn more about digital marketing, click here.
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