The landscape of digital marketing is consistently changing, and businesses need to keep up with the latest trends in order to stay relevant. Whether it be social media trends, online advertising or SEO related topics, businesses are constantly changing up their marketing strategies to remain afloat. Below we touch on a few rising marketing trends for 2018 in efforts to help you stay on top of your game.
LinkedIn to Replace Twitter
LinkedIn had the least amount of active users in 2017 compared to Twitter which ranked fourth. With recent changes in its advertising methods and an all-new interface, LinkedIn is showing signs of rising popularity among businesses, while Twitter slowly seems to fall off. With the steady loss of Twitter users and the influx of LinkedIn users, businesses should consider shifting focus to LinkedIn in their digital marketing strategies moving forward.
Digital Marketing Shifts to Influencers
Influencer marketing is nothing brand new, as it has had a growing popularity over the past few years. In 2017, 84% of brands considered engaging in an influencer marketing campaign, and businesses also claimed they generated $6.50 for every dollar they invested in these campaigns. With proof in success and a growing popularity, it’s pretty obvious influencer marketing is a trend that will be big in 2018, and possibly a trend you should consider for your business.
Smartphones are nothing new, so chances are if your website is not optimized for mobile, you’re missing out on some serious business. Over 45% of user traffic comes from mobile, so making sure you have an easy to navigate website for those that are browsing their smartphones all day is probably important. When it comes to digital marketing, mobile should always be considered as many people are completely doing away with desktops or laptops and strictly using smartphones or tablets.
Digital marketing trends are constantly shifting, and businesses need to shift their strategies too in order to keep up. From influencer marketing to social media trends to mobile optimization, there are many ways your business can strategize to stay at the forefront of the digital landscape. If you want to read about more marketing trends, click here. To learn about how we can help your business with an online strategy, click here.
Share this Post