In order to stay relevant, you have to keep learning. That is where online courses come in to play. Digital marketing classes are available from many websites, including universities. There is so much content out there that it is easy to keep yourself relevant and even experimental in your campaigns.
From massive open online courses, to free university courses, there is bound to be a class that you can add to your repertoire.
Google Online Marketing Challenge
Experience and create online marketing campaigns using Google AdWords. The challenge is open to undergraduate and graduate students, so you have to be in an accredited institution. However, the courses give you AdWords certification and delivers its contents in modules that are easily digestible.
PPC University from Wordstream
If you are new to the Pay-Per-Click (PPC) game, or just need to brush up on the jargon, Wordstream is right up your alley. Dubbed as the “free Google AdWords” training program, PPC University takes you from understanding the world of ad words to applying what you learned. On top of that you have access to a variety of webinars, white papers, and other resources to up your game.
Digital Marketing Classes from Constant Contact
Are you in SMM? Don’t know what that means? These courses help you see how digital marketing and social media can help your brand get to the next level. Their Social Media 101 course is a step-by-step program to help you stay in contact and connect with your customers.
Hubspot Academy offers over 4.5 hours of instruction in 38 lectures free to Hubspot users. Their certification is regarded very highly in the content marketing world. If you already have a Hubspot account, take a gander at their courses.
E-Business Diploma from Alison
Build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and other topics. E-Business takes the cake as having been on of the first MOOCs out there for people to use.
Keeping yourself up to date using digital marketing classes can definitely help you up your game. Remember that a good marketer always keeps his sights on what is new and relatable. If you need some extra help, you can always hit us up at Tractus Online.