tactics for online marketing

Cost Effective Online Marketing Tactics

Ekaterina Lepikhina Business

An online marketing presence is important in the business world, and maintaining one can be achieved in an affordable way. The following tactics are just a few things that you can do to increase your online presence without overspending.

Search Engine Optimization is Key in Online Marketing

In terms of an online presence, search engine optimization, or SEO is important for online presence. Not only does search engine optimization boost your ranking in search engines, but it also can provide as engaging content to be hosted on your website. Blogging is a great way to achieve a higher ranking in terms of SEO strategy, and it’s something that can be done yourself, or at a low cost by a professional. To see what we can do for you in terms of creating a search engine optimization strategy for your business, click here.

Knowing Your Audience

Chances are, if your target audience is the younger crowd, marketing via social media is vital to reaching this demographic. More specifically, marketing to platforms such as Instagram is important, as this is a social media channel that is more popular among young adults. If you are marketing to middle-age or older crowds, Facebook may be your best bet as it is more popular among that demographic. Really narrowing in on your target audience and doing some market research in terms of their online habits is vital to a successful online marketing campaign.


Every online moment is an opportunity to brand your business. Make sure you have a logo that encompasses your company’s name, image, and desired look and feel. Make sure you utilize your logo across the board on your website and social media channels to build brand familiarity. Make sure that your website is appealing and user friendly, so that consumers will feel inclined to spend some time browsing your page, and hopefully return. By linking your social media channels to your website, you will be able to drive traffic and let it flow between all of your online channels. Branding yourself is everything in terms of online marketing.

Online marketing is something that can be achieved in a cost effective way. A positive online presence is vital in driving business, especially with the younger technologically driven demographic. Think your business is overpaying for these services after reading the above tips? Click here to read more. 

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