Every time we talk to entrepreneurs who own local businesses, we find it shocking how many of them are missing out on opportunities provided by Google My Business. The benefits that this social network brings are underestimated by a lot of businesses. Having a properly setup Google My Business profile (integrated Google Places for Business and Google+ Pages Dashboard) is not optional anymore. It’s a must and here is why.
If you are a local business, the first thing that you want customers to learn is where you are and how to reach out to you. And this includes google map presence with correct working hours, phone number and/or website. Your business information will show up in Google Search, Google Earth and Google Maps. Make it convenient for people to have business with you. Otherwise, there are always competitors that will greet your potential customer with open arms.
Your potential customers have choice. Plus, they and are careful with their decisions. Modern consumers trust online reviews more than their friends. “Counting Stars” phenomenon goes beyond Yelp and other local review sites. Google shows your business rating and reviews right away along with your business information. Reviews are displayed in Google Search and in Google Maps.
Trusting a local business with 140 five star reviews is a lot easier than non-reviewed and thus,“suspicious” in their minds company. .
Higher. Stronger. Faster.
Being active (not just having a profile) on Google+ is crucial for your organic search rankings. It is not a secret that Google gives higher preference to it’s own social network. By publishing relevant and valuable information, company updates and being consistent with it, you improve your online visibility. Even if you are struggling with your website rankings, some content you post to your Google Plus page can still rank high in search results.
No Words Needed
Submitting photos of your business, products, team members etc. helps your potential and existing customers understand what your business is all about. But that’s not only about representation. Photos of your company will show up in Google search images results along with Google Maps results. If you are a taco shop, having an image of mouthwatering tacos next to your address will motivate your customers make their decision a lot faster!
Exposure Through Integration
One of the ways to get exposure through Google Plus usage is via its integration with YouTube and Gmail. YouTube is the second largest search engine after Google. Internet users love videos. Video is the most sharable content across the web. Start your own channel and integrate it with Google Plus for better visibility. Also you can use Gmail to email people in your Google+ circles even if you don’t have their email addresses. Again, it’s your chance to make connections and get additional exposure for your business.
Google My Business gives a lot of opportunities to local companies. It is also important to understand that if you don’t direct your customers to your business, you direct them to your competition. Do not wait and start today. Contact us for a free consultation on Google My Business strategy for your company.
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