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7 Online Marketing Strategies Every Small Business Owner Must Implement

Ekaterina Lepikhina Marketing

Did you know that more than 90% of consumers research products and services online before making a purchase, a phone call or a reservation? Or that three out of five internet people today shop online? There are no doubts that your potential and existing customers are online and that’s where they learn more about your company and products. Businesses that have websites and also invest in online marketing can get the rewards of connecting with these shoppers. You might be thinking that online marketing is beneficial only to big players and you are wrong. Established presence online is an affordable and profitable way for a small business to rise.

Here are top 7 Internet Marketing Strategies that you should consider implementing to achieve your goals:

  1. Share Videos

    90% of all the decisions that buyers make are based on visuals. Record a video, share it online and find a way to increase its visibility through social networks, referrals and emails. Youtube is the second biggest search tool and Snapchat and Vine video platforms offer incredible opportunities to target young generations. One more sharing platform that is extremely powerful is SlideShare. But be careful: don’t oversell your product. Become an educator, a trustworthy source of information. Become someone who does not sell but help people solve problems.
  2. Build a Forum
    People are not looking for products. They are looking for solutions to their problems. And if the solution is coming from a reputable source that they can trust, they are ready to buy. Offer advice and share your experience to build trust and generate more business. You can either build your own forum on the website or actively participate in the existing discussions.
  3. Target Locals

    If you are a local company, it’s time to gain benefits from online marketing by making it easy for buyers or clients to find you. Make sure you have the correct address listed on every social media platform you are on, website and directories. Claim your business on Google Maps and utilize your Google+ company page. Having a Google+ page is not even an option anymore, especially for local businesses. Go ahead and create one if you still don’t have it. Make sure you also have listings on sites such as Citysearch and other directories. Review sites such as Yelp, Urbanspoon etc. serve as local directories as well.
  4. Get Social

    Social Media Marketing is not as easy as it seems at first. Creating profiles is just your first step. Build a solid strategy and follow it. Test different things, monitor and make changes. Share stories with people and again do not oversell. Use social media platforms to connect with future customers and build loyalty with the existing buyers by targeting specific demographics, interests or locations. Learn more about your clients, change your product or service if necessary to deliver better results. Social Media might be time consuming but it is a long-term investment that will generate more business for you.
  5. Always Be Around With Offers and News
    Every second we receive more information than we are even willing and capable to process. The world around us is bursting with deals, offers, news and other information. If you do not remind your customers about your existence, you disappear. They will easily filter you out. Email marketing is one of the most powerful tools to keep constant communication with your customers. Start collecting their email addresses and create useful content to give away. Whether it is a newsletter or a promotional coupon, make sure you constantly deliver relevant information.
  6. Make Your Website Visible

    Search Engine Optimization is a must for companies that want to generate business online. If your company is not found in the search engine, your perspective customer will click on the competitor’s site. SEO requires expertise and constant monitoring. Treat your website as your physical location: you want customers to walk into the store and buy. And if they don’t see you, they buy somewhere else. Help people find you online.
  7. Make Your Website Usable

    When you walk into the store, you want your experience to be pleasant, cashiers friendly and products easy to find. Apply this pattern to your website. Make it a place that people would want to come back to. Keep in mind that your customers navigate on the website exactly the way you tell them to. Using the right content, navigation, design, helps you achieve the goals and make the user happy.

Make sure you consult with the expert before you get started. Online marketing professionals will help you come up with the strategy specific for your industry, area, market etc. Contact us to get a free consultation from top-rated online marketing professionals.

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