Social media marketing is now the backbone that helps drive new business. Because social media is casual and conversational and people are able to view your content in an undisrupted viewing environment, they become more receptive to your message. Below is a list of helpful tips and tricks for business owners to consider when engaging their brand via social media.
1. LINK YOUR SOCIAL PROFILES TO YOUR WEBSITE
Cross promoting your social media platforms on your website is always a good idea. Hosting a clickable icon for each platform on your home page will seamlessly drive traffic to and from your various social media profiles. Similarly, hosting your websites URL on any of your social media platforms will help increase traffic to your website.
2. ENGAGE, ENGAGE, ENGAGE!
Social media is meant to be fun and conversational. Don’t forget to engage with those who have engaged with your brand. Often times people enjoy being responded to by businesses and brands that they follow, or by being engaged in other ways such as by being retweeted or reposted. Keep your content fun and conversational yet professional and in line with your brand and your followers will be sure to engage.
3. CREATE A MONTHLY CONTENT CALENDAR
Creating a monthly content calendar helps you stay organized and post consistently, while remaining relevant in the social media marketing world. What big events or holidays are coming up? What kind of promotions am I trying to push out this month? These are all things to be considered when creating your monthly content calendar. Thinking ahead and tailoring your messages to stay relevant will ensure that your followers become more receptive to your message.
4. SHORTEN YOUR URL’S AND TRACK THEIR DATA
Want to promote a specific website but you’re running out of characters and can’t fit the whole URL in your post? Or maybe including the full URL is too much clutter. Shortening your URL is not only a good tool to help beat that character limit and avoid clutter, but you can also go back and measure engagement on your URL. Google offers a free URL shortening service that allows you to track amount of clicks over any given period of time. With social media marketing platforms such as Instagram, you can include these shortened links in your bio and further track their engagement.
5. MAXIMIZE YOUR REACH WITH PAID SOCIAL MEDIA MARKETING
Today, just about every social platform offers some sort of paid posting option. Paid social is a great way to ensure you’re reaching your target demographic without the big spend of advertising dollars in major publications. With Facebook, you’re really able to nail down on your target demographic in terms of location, age and even interests. Paid social media marketing is relatively new, but its abilities and features are quickly changing and growing.
If you’re a new business and you’re just getting started, implement the above tips and strategies and you’ll be on a path to success. Also, take into consideration this list of best social media practices and how to keep them before you get started. If you’re an existing business and you’re already on social media, there’s still time! Implement the above strategies and visit our online marketing page to see what we can do for you in terms of digital marketing strategies.
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