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How To Understand Your Business Website Through Google Analytics

Trey Business

Google Analytics is a free tool that can help you better understand your customers. It is fairly simple to set up and your development team should be able to do it in a few minutes. Once Google Analytics is set up and tracking your website data, you will have access to valuable information to help guide your business decisions. These five metrics in Google Analytics will better help you understand who your customers are, where they came from, and what they are doing on your website.


The total number of people that visit your website is shown as the number of visitors. This is important to know if your website is growing, shrinking, or consistently the same. Unique visitors are the number of new visitors in a specified time period. Although you want to have a loyal customer base its important to continue to gain new customers through your different marketing channels. But remember, generally speaking, it is less expensive to keep a customer than to find a new one.

Average Time On Site

How long are visitors staying on your website? The average time on site is an important metric to track because it’ll tell you how your visitors are interacting with your content. If you notice that the average time is relatively short for the content you are publishing, you may want to invest in higher quality content. If you notice that visitors are leaving after a few seconds, you may want to check the loading time on that page. Overall, taking note of this metric will help you determine whether people are reading your content or not.

Page Views

The page views will show you how many people each page has attracted. If you notice that this number closely resembles the number of visitors to your site, you are noticing a problem. This would mean that visitors either aren’t interested or don’t know where to go. The answer to this question lies in the average time on site. If the average time doesn’t seem unnaturally low, then this means you need to help lead your traffic onto other content on your site rather than leaving them on the same page.

Bounce Rate

Honestly, not everyone is going to love your website. The bounce rate is the percentage of people that come to your website and leave without any interaction with the page they landed on. The average bounce rate for a good website is 20% – 30%. If you notice that your bounce rate is much higher than this, you may want to do some digging to find out what’s causing your visitors such dissatisfaction. It is important to keep this number low especially if you are running a Google AdWords campaign to your website. It will help higher your quality score and save you money.

Traffic Sources

Google Analytics uses different channels to track where your traffic is coming from. The organic channel will show you all the visitors that found your website using a Google search or other search engines. This number should grow as you increase your focus on SEO. The second channel is through paid search and will show you how many visitors you’ve acquired through paid ads. One more channel is the referral channel. This channel tracks all your traffic that comes from other websites. If you are wondering which social media platform to focus on look at the social media traffic. Depending on your marketing strategy, you might see other channels like email, affiliate or display.

Google Analytics is a great tool that can really help you understand how your website is doing. Each metric tells its own story and its your job to connect the dots. Talk with your development team to implement Google Analytics if you haven’t already done so. If you need help with Google Analytics or SEO contact Tractus, we’d be happy to help you grow your online business.
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