website must haves SEO

4 Website Must-Haves to Check For on Your Next Audit

Ekaterina Lepikhina Business

These 4 website must-haves will allow you to take advantage of the new algorithm changes that Google is putting into place. This include the call for more mobile friendly sites and clear, decipherable content for your customers.

Grab your team and start looking for these on your next meeting!

Mobile Website Tops the Must-Haves

Website Must Have Readability

If your site is not mobile-friendly, then Google has a gripe to pick with you. Google has been pushing to make sites viewable on mobile devices as it continues to gain popularity. In fact, it is rolling out new rules for how its algorithm ranks websites. It’s not hard, nor is it expensive. With more and more people using their mobile devices, it only makes sense to follow what Google says.

Quality Content is King!

Website Must Have Content

You must provide quality content to your readers consistently. You can do this through blogging or posting on social media. Think there is nothing to write about? Posh! There is always something write about. A good video can be turned into a written blog, several clips, an infographic, or even a photo essay. There is something to say everyday, but even then, you can post once a week. Stay consistent, relevant, and exciting!

You Should Go and Brand Yourself

Website Must Have Brand

Another place to be consistent in is with your company’s branding. If you change them in one place, make sure you change them in ALL places. This includes your website, print materials, marketing, and even your office. Your branding conveys to people who you are as a company, what you do, and how much they can trust you.

Real Photos

Website Must Have Photos

Now, Adobe Stock photos are great! It is also good to have some good images, but your website should have images unique to your company. Take photos in and around your company. Invite your website visitors into your virtual office and help them see what it is like to work with you. This builds trust and allow for your company to show off your culture.

Now, these are just a few of these website must-haves and keep in mind that as SEO rules change, so does what becomes relevant. Readability and content will always have a place on your website. Tractus Online keeps track of these changes, something to think about when you hire an agency to manage your site for you. Subscribe, like, and follow our blog to learn more ways to keep your website up to date.

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