Next time you’re in public take a look at how many people you see taking pictures of themselves aka“selfies” and telling their life stories online. Since your business has a story too, it’s time you have a”business selfie” strategy in your marketing plan and Snapchat might be your ideal choice. Snapchat is a mobile app that allows you to send captioned pictures to friends that last up to 10 seconds before they’re deleted. This app, once used primarily between friends, is now a new arena for business’s to connect with a 100 million active daily users. Below are 4 ways your business can benefit by using Snapchat.
Reach a Younger Audience
“Selfies” wouldn’t be mainstream without Snapchat. 77 percent of college students use Snapchat daily. Snapchat will provide your business a way to connect on a personal level with your younger audience. The ability to send a snap to an individual is unique to any other social media platform. Yes, this snap is sent to hundreds of your followers but it is delivered in a personal way. This endears you to your audience and can help you tap in to your younger audience.
Give Behind The Scenes Look
Every good social media marketing strategy is focused around building a personality for the company. An effective way to do this is by giving your audience a behind the scenes look into your business. This is why Snapchat can benefit your business. Snapchat gives you an opportunity to give your audience behind the scene look-ins into a company event or product launch. Snaps are a nonthreatening way to connect with your audience and portray your personality. The app allows you to caption each snap with words or emoji’s, it also provides different filters that can be used. These features help you add personality to your snaps.
Provide Access To Live Events
Many companies hype up their events using Snapchat. Snapchat allows the ability to have a live story. You can upload snaps in a stream creating a live story your followers can watch. Events like the Oscars or NBA playoffs have live streams that give people a live look-in to the event in a way they can’t get anywhere else. Imagine a big event your business is planning, wouldn’t you want to cover it in as many ways as possible?
Overall, Snapchat will create excitement for your business. Using it as a company keeps things fresh for employees and it engages your audience in a fun way. To create excitement keep your snaps fun. Humor is a great way to create excitement and get your message to stick. Snapchat also allows you to collaborate with public icons. From athletes to celebrities, many companies will allow a well-known individual in their industry to “take over” their Snapchat feed for a day keeping things fresh and exciting.
Snapchat won’t be ideal for any business in terms of functionality. However, it is a great way of engaging with the audience from big corporations to small local shops. For more information about how Snapchat can benefit your business or on how to set up a Snapchat account contact our social media team at Tractus.
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