With websites like Amazon, more transactions are happening via the online marketplace than ever before. With the simple push of a button, households can re-stock their everyday use items such as laundry detergent or toilet paper by having it shipped right to their door. Below are 4 things you should know about e-commerce, especially if your business partakes in online sales.
E-Commerce Is Going Mobile
You heard it first. E-Commerce is going mobile. More mobile users than ever are purchasing their products online via mobile friendly websites or smartphone apps. In fact, over 50% of online transactions are happening on mobile today, if not more. Mobile apps are becoming more user friendly, and at the simple push of a button, you can order whatever it is that comes to mind while on the go.
Digital Advertising Is Affordable
Because digital advertising is much more affordable than paid print advertising placements, or reserving billboard space, many are marketing their products and selling them online. With paid social media and other methods such as banner ads, businesses are able to reach their target audience in the most cost effective ways that advertising allows. Chances are if you aren’t utilizing online sales to promote your product, you’re missing out on a big possible chunk of income.
Content Is Key
Because the online market is so flooded with options, the everyday user may become overwhelmed. Make sure your website is professional and your content sets you apart from your competitors, making you the easy choice for online shoppers. Having a professional look and feel will not only build trustworthiness between you and online shoppers, but create a lasting look and feel that those shoppers will attach to your brand. Click here if you’d like to learn more about what we can do for you in terms of building and designing a professional website for your business.
With the ability to track and analyze e-commerce metrics, businesses are able to understand the behaviors of their shoppers and further tailor their strategies to understand those behaviors. Information on number of website visits and conversion rates are readily available, allowing businesses to know when and where to best target their audience in the online marketplace.
With online shopping becoming more popular, especially on mobile, it is important for your business to have an online presence, especially a mobile friendly one. Want to read more about how to take your business online? Click here to read about developing an e-commerce site.
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