3 tips on online reputation management for businesses

3 Things To Know About Online Reputation Management

Ekaterina Lepikhina Business

With the influx of user review-oriented social networks, online reputation management is everything when it comes to best business practices. Any negative information floating around about your business online can hurt your reputation and needs to be addressed properly. Below are a few things about online reputation that you may not have known about.

online reputation management further defined

What Is Online Reputation Management

It is the controlling of public information that will come up on search engines when users search for your business. In a sense, reputation management is something that fixes public relations crises that may negatively impact your brand. One thing an online reputation professional would do is monitor online reviews and quickly rectify any negative ones that may surface.

Online Reviews Matter

Whether stubborn business owners want to admit it or not, online reviews truly matter. A recent study showed that 88% of consumers trust online reviews just as much as personal recommendations. This means that if you don’t have an online reputation management strategy in place, your business may be negatively impact due to its negative perception on the internet.

Social Media Spreads Like Wildfire

Chances are if someone is unhappy with your business practices, they will turn to social media first to spread word of it. People are constantly Tweeting at major brands and leaving negative reviews on Facebook as they know the potential of having a large audience see those messages. If you don’t have an online reputation management strategy in place in terms of how to correctly respond to those messages, your business may be in big trouble.

3 facts about online reputation management and why it's important for business

With the shift to the digital age, online reputation management is one of the most important things your business can incorporate into their current marketing strategy. Want to know what we can do for you in terms of online marketing strategies? Click here. Want to read more about online marketing? Click here

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