Video marketing is a powerful and proven method of communicating with an audience as over 63% of businesses today have implemented it in their strategy. This year has been a huge switch to video when it comes to marketing strategies, and more and more businesses are adopting it because they believe it leads to an increase in ROI. Below are a few reasons as to why you should consider adopting video into your current strategy.
Video Marketing Increases Sales
The old saying “you have to see it to believe it” holds truth when it comes to videos. A recent study shows that 74% of users that watched a video explaining a product bought the product thereafter. A recent study also shows that adding a video to your homepage on your website can increase conversions by 80%. There is no question that people like video content, and businesses are figuring this out and turning it into profit.
It Builds Trust
Video marketing builds trust as you are putting a face to your brand that consumers can connect with. Video content engages its viewers, ultimately making them feel more connected to your brand. By creating content that is unique and interesting, your audience will get a better idea of what you’re all about and feel more inclined to purchase your product or service.
It Boosts SEO
Not only does video marketing help captivate your audience, but it also helps increase your ranking on search engines. Studies show that you’re 53 times more likely to show up first on Google if you’ve incorporated some sort of video content in your marketing strategy. Especially with the recent acquisition of YouTube by Google, Google now favors those that imbed videos in their content. Optimizing your YouTube videos will also increase your online ranking.
Incorporating video marketing into your strategy is necessary in terms of staying relevant, building trust and increasing revenue among your target audience. To learn more about what we can do for you in terms of your online marketing strategy, click here. To learn more about why video content is important to implement into your current marketing strategy, click here.
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