The importance of implementing an SEO strategy into your marketing plan

3 Key Components in Understanding SEO

Ekaterina Lepikhina Business

For many, SEO may seem like a foreign topic that is only understood by professionals. While SEO is definitely a skill to be mastered, it may not be as complicated as you think. Below we dive into the 3 key components that go into implementing an SEO strategy for your business.

3 steps to starting an SEO strategy

SEO Site Audit

A site audit is simply a checklist that will help let you know where your site needs work in order for it to be optimized. There are many services out there that you can run an audit on, and they will let you know what is missing in terms of headings, meta tag descriptions, photo captions and more. It is important to run routine site audits as algorithms and penalties continuously change.

Keyword Research

Keyword research may be the most important part of SEO as it allows you to better understand what your audience is searching for. By finding keywords relevant to your industry, you’ll be able to create optimized web content that will boost your ranking on Google. Google Adwords Keyword Planner is a good tool for businesses to use to find these relevant terms.


It’s important to have a user friendly website that is easy to navigate. Users need to be able to navigate quickly through each page, and search engines need to find connections between individual links and pages. Consider categorizing your content into drop down menus and making sure to avoid clutter so you can avoid any penalties.

An SEO strategy to consider for your business

Although SEO is definitely an art to be mastered, it’s much more learnable than most think. By following the above steps, you’ll be able to initiate the beginning process that is optimization! If you want to learn how to take your SEO to the next level, click here. Want to know how we can help your business with a search engine optimization strategy? Click here

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