When it comes to email marketing, there are many different messages that you can send to your consumer base. Each message is formulated based on different types of desired outcomes. Below we discuss 3 different types of emails that you can send to your audience.
Lead captures consist of clear call to actions and they are simple and direct in format and message. Using one single image without the email being too complex or in depth will help capture your audience’s attention quickly. On average, a person spends 11.1 seconds reading an email before clicking out of it, so it’s important that your message is straight to the point to outsmart short attention spans.
One popular form of email marketing is personal meeting messaging. The desired result from this message is to have your audience pick up the phone and call you, or set up a time to meet with you to learn more about your products or services. Always address the recipient by their name to give the message a personalized touch. Make sure to make it simple for them to get in touch with you, by allowing them to click a link to fill out a meeting request or simply list your phone number for them to call. Don’t over complicate this type of message or you won’t get your desired result.
Feedback Email Marketing
Feedback is one of the most valuable things for a business as it helps them make the necessary changes they need to improve their product or service. If you’re asking your audience to take a survey, make sure your message is written in a humble manor, and that you first off thank them for their commitment to your business. Mention “provide us with your valuable feedback” as a call to action vs. prompting them to take a survey, as the word survey may steer them away from your desired result.
When it comes to email marketing, there are many different messages that you can create to get different results from your audience. It’s important to formulate those messages correctly to ensure your audience will be receptive to what you have to say. If you want to read about current e-marketing trends to take advantage of, click here. If you want to know what we can do for you in terms of digital outreach, click here.
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