Online shopping is nothing new, but the way it is being marketed in a digital sense is. Social media platforms including Instagram and Snapchat have implemented shop features, and those features are quickly evolving. Below we discuss how online shopping is evolving in the digital marketing world.
Shopping on Instagram
Instagram recently adapted a shop feature where users can upload products to their Facebook catalog that allows them to feed into their connected Instagram business accounts. Users can then use the tap to shop feature where products can be embedded into the image itself, allowing viewers to see the price and quickly link to checkout. Instagram is taking this further, allowing its users to drop shopping bag stickers into their stories to tag and sell products. Shopping and digital marketing now go hand and hand, especially when it comes to social integration.
Shopping on Snapchat
In other news in digital marketing, Snapchat just announced that it is testing a new Shoppable Snap Ad that will allow advertisers to showcase a variety of products to users in the form of an interactive carousel of images. Snapchat is also working with brands on Sponsored Snappable Ads, that are branded virtual reality games that come in the form of a filter.
What This Means For Digital Marketing
This means that online shopping is beginning to shift focus towards social media, as the integration seems to work well as native content. People are more receptive to advertisements that they see on social media, especially when integrated between organic posts from both family and friends.
Online shopping is evolving in a digital marketing sense, as we are seeing many social media marketing platforms taking advantage of various integrations. To read more about various digital trends and happenings, click here. To learn about what we can do for your business when it comes to implementing a digital strategy, click here.
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