Many business owners debate whether a mobile app is right for them. Large corporations like Starbucks and McDonald’s have apps, so many smaller business owners debate apps are for national scale brands. The truth is a custom app is beneficial for businesses large and small in many ways.
A MOBILE APP IS A DIRECT WAY TO MARKET
With mobile apps, businesses are able to directly market to their customers via push notifications. People spend a good amount of time on their phones, especially with social media becoming popular, so reaching your customer base via phone is the best way to make them receptive to your message.
Creating an app not only serves as a communication channel between you and your consumer base, but it also provides as branding and promotes your business’ legitimacy. Having an app with your branding downloaded on someones smartphone will keep you top of mind effortlessly. As a business, having an app available in the app store promotes your legitimacy and increases your trustworthiness.
Marketing to your audience via a loyalty program housed on your business’ app is a great way to engage with your consumer base. Not only does it create an incentive to download your smartphone app, but it also further engages your customers by urging them to check back for new and upcoming incentives. Instead of a punch card, offer your customers a more technologically sound way of collecting their rewards via a mobile app.
The above are just a handful of reasons as to why developing a smartphone app may be beneficial to your business. Read why mobile apps are a must for 2017 to get a better understanding as to their importance. Have an idea for a mobile app for your business? Check out our services for more information.
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